Kass and Mike Lazerow on Why Building Big Requires Feeling Deep

EP 620

In this episode of Passion Struck, I sit down with entrepreneurial duo Kass and Mike Lazerow to dive deep into their journey building Golf.com and Buddy Media, culminating in a high-stakes sale to Salesforce. Rather than gloss over their triumphs, we explore the rocky road of early failures and how those setbacks sparked resilience. I ask how hiring the right people transformed their startup, and we discuss why keeping ego in check is crucial when data contradicts your instincts.

We also uncover the intimate dynamics of running a business with your life partner: from creative friction to navigating burnout and raising a family while expanding globally. Along the way, I learn about their transformative mentorships with Gary Vaynerchuk and Marc Benioff, and how honest communication, whether in boardrooms or marriages, became a guiding principle. Finally, Kass and Mike share the “rules” they follow to stay grounded amid constant upheaval, proving that you can build big without losing sight of what ultimately matters.

In This Episode With Kass and Mike Lazerow, You’ll Learn:

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